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August 31st, 2018

In the traditionally male-dominated world of beer, there have seldom been many opportunities for women to make their mark. The beer has always had a masculine reputation, but now women are working their way into the brewing industry.

It is the year 2018, and never before have women played such a prominent role in the world – especially in the world of beer.

Meet New World Trading Company’s (and the world’s) first ever female beer guru – Lauren Soderberg.

What exactly is a beer guru we hear you ask?

With the growing popularity of beers and ales in pubs across England, booze connoisseurs are coming out of the shadows, and are offering their advice and intellect on different varieties of beers from all across the world. Here at The New World Trading Company, we offer the opportunity to become a specialised Beer Guru through our very own beer qualification, Master of Beers.

Lauren plays a highly important role when it comes to the beer menus for The New World Trading. Here is a small insight into her world, and what happens in the day-to-day life of one of our Beer Gurus as told by Lauren herself.

“My day usually starts at 9 o’clock. Yes – even when working with beer, the starts are still early! I tend to check my e-mails first thing and reply to anything that has found its way to my mailbox. Often this is from new breweries looking to have their products make it on to our beer list - The Anthology of Ales.

The morning training sessions come next, ranging between 10:00-11:30am. These training sessions require me to travel across the country to different New World sites and educate staff, bar and floor, on our beer menus and any possible updates. We update our beer menus quite frequently here at New World, so training sessions aren’t a rarity. I like to do training at 10 am before a unit opens, or 3 pm after the lunch rush has finished. 

In the afternoon, I like to meet up with some of my potential Master of Beers. I do revision sessions with them before their exam, and also sit in the unit with them whilst they do their exam. If they are on their final part of their qualification I will do their blind beer tasting. This is often the most intense part of the qualification – tasting and identifying different beers while blind-folded is harder than it sounds!

 Depending on the day, I may have another training session in a different unit later in the afternoon. This is the perfect time of the day for me to hold a masterclass as it is after the lunch rush. If I don’t have any training on then I may have meetings with other bodies from head office and sometimes potential suppliers.

The evening is the time when I will mark any tests from training. These tests can vary from Master of Beer exams to site training sessions. I like to send out training notes during this time too, just to keep what was discussed fresh in the memories of our staff. 

There is no set time on when a Beer Guru like myself can call it a day in the office. Depending on the day, I may have another beer and ale tasting at a unit later in the evenings. This is a seven-day-a-week job, and week-day tastings tend to be held in the evenings. At the weekend, they tend to be during the day.

So, there you have it. One day in the life of a Beer Guru. Every day brings with it something different in this job, there is no such thing as a boring day at the office. Thanks to New World’s endless opportunities for their employees, I was able to progress in my career and ultimately become the world’s first ever female Beer Guru.”

Interested in starting a career in beer? Why not sign up to one of our Masterclasses hosted by Lauren and discover more of her many ale tales? 

Priced at just £25 per person, they're the perfect stepping stone to a career in beer! Discover more here

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